Lisa Nwankwo

Co-Founder, Principal

Sam is a digital strategist, creative producer, and professional dot connector who works at the intersections of diaspora, environmental justice, and community-rooted storytelling. Her work helps grassroots movements, visual artists, and impact-driven brands scale their presence without losing their voice. From shaping content strategy to strengthening creative infrastructure, Sam ensures that the people doing the most meaningful work are also the ones being seen and sustained.

WHAT SHE DOES

Sam is most likely to guess your zodiac sign and probably be right. She’s powered by the ocean, mountain views, dinner parties, and secondhand bookshops, and softened by the grief that taught her how to ask for help when she needs it. Her media DNA includes Raising Victor Vargas, The Brief Wondrous Life of Oscar Wao, and Un Verano Sin Ti — layered, diasporic, and full of heart.

SECRET SAUCE

You can’t just post your way to impact. Sam Rodriguez doesn’t do vanity metrics, she builds strategies that carry stories across borders, timelines, and algorithms. If it doesn’t move community, it doesn’t move her.

Hard Truth

Lisa secured $2M from MacKenzie Scott’s Yield Giving Fund with the top-scored grant of the year. She scripted and supervised the star-studded GLSEN Respect Awards, launched BRIDGE, an in-school  yoga + SEL program that inspired the creation of a dedicated SEL department at the School District of Philadelphia, developed a Shirley Chisholm Day at the Library of Congress with the Congressional Black Caucus, and co-founded Carrot Impact with Claire Cornetta to re-define what impact means and  change how culture work gets done.

RECEIPTS

As Campaign Lead on SHIRLEY (starring Regina King), she helped secure funding for the digitization of the largest Shirley Chisholm archive in the world with the Shirley Chisholm Project. She also led impact work for impact campaigns for RADICAL and Lowndes County and the Road to Black Power, the latter of which is now in Long Beach school curriculum and the winner of a Shorty Award. At Carrot Impact, she crafts campaigns that feel like community and deliver like clockwork.

WHAT SHE BELIEVES

01.

That migration and memory shape our futures.

02.

Supporting people doing hard, beautiful work is a sacred act.

03.

 Strategy is nothing without soul. That the “how” is just as important as the “why.”