A Citywide Campaign for Philadelphia
Contribute to the real people behind one of Philadelphia’s most iconic cultural legacies and ensure they are seen, supported, and sustained.
Philly has always known how to ride for each other.
We make culture out of anything. We protect each other. We carry legacy forward with our own lives.
For generations, the Fletcher Street Urban Riding Club has been an iconic part of our story — preserving the tradition of Black urban horseback riding, creating space for young people to grow, and reminding the city who we are when we move together.
Now, through the documentary FLETCHER STREET (Co-Directed by Jannat Gargi and David Darg), people around the world are being invited into that story, from Hot Docs to Mountainfilm, and back to our city of Brotherly Love.
But this campaign is bigger than a film release.
This is about rallying around culture before it dissolves into branding, nostalgia, or memory. It’s about building something joyful, collaborative, and deeply Philly this summer and fall.
How TO GET INVOLVED
Join a talented pool of artists who will create works inspired by one of the city’s most iconic institutions: Fletcher Street Urban Riding Club Impact campaign.
We’re especially excited by ideas that celebrate community, Black history, youth, horses, public space, and Philly for Philly — but we’re equally interested in being surprised.
ARTIST OPEN CALL - DEADLINE AUG 3
ARTIST OPEN CALL - Deadline August 3
PRESERVE A LEGACY
Join a citywide effort to permanently recognize Fletcher Street's Black equestrian legacy through official historic recognition and ensure this remarkable story is preserved.
Give tattoos to give back! Design a Fletcher Street Urban Riding Club inspired flash sheet and offer it at your shop throughout the summer and a percent of what you sell will go direclty to support the Riding Club.
Tattoo ARTIST OPEN CALL
Support the Campaign
Help us make this a Philly summer to remember and a summer that will bring us all together to sustain the future of Fletcher Street Urban Riding Club and power the community activations surrounding the film.
Volunteer This Summer & Fall
We’re looking for volunteers to help with events, screenings, outreach, logistics, creative projects, community engagement, and more.
Whether you have one afternoon or want to deeply plug in, there’s a place for you here.
Become a sponsor or partner
Local brands. Restaurant owners. Barbers. Neighbors. Philly people and businesses who care about culture.
Contribute as a partner or sponsor at one of our memorable events or screenings.
This campaign will feel like Philadelphia at its best. collaborative, creative, loud, loving, resourceful, and impossible to ignore.
